Lesson
    1
    Lesson
    2
    Lesson
    3
    • Workload and Credit Points

      • You can obtain 3 credits for completing this course.
      • The course load is 90 hours spent:
        • watching the videos and studying the material presented in them,
        • doing the exercises,
        • reviewing further literature and
        • preparing for the exam.

      The course is concluded with an electronic exam. Students of the University of Bremen take their exam at the university's examination center (Testcenter). Students from partner universities of the Virtual Academy of Sustainability take their exam on dates scheduled by their home universities.

    • How to obtain your credits

      Electronic examination


      For students of the University of Bremen:

      • Log in as a user on this learning platform. You can use your StudIP university account.
      • Register as a participant in the course.
      • Within the course you will receive further information about the exact exam dates. These usually take place on a monthly basis. 

      For students of partner universities of the Virtual Academy of Sustainability:
      • Create your own account on this learning platform.
      • Register as a participant in this course.
      • Within the course you will receive further information about the exact exam dates at your home university.
      • Please note: You can only take part in the exams if your university is an official partner university of the Virtual Academy.

      Detailed information can also be found in the navigation bar under "Certificates".


      Setup of the exam and types of questions:

    • Checklist for exam preparation

      • You have registered on the learning platform.
      • You have registered as a participant in the respective course.
      • You have worked through the learning videos with the slides and made notes on the slides. 
      • You have watched all the learning videos - the lecture lessons as well as the interviews. 
      • You have completed your learning progress using the reflection questions within this course.
      • You have had all your questions answered in the forum or via e-mail.  

    • If you have any questions, please contact us at: 

      info@va-bne.de

    • Lesson Slides

      You find the slides for each lesson in the Table of Contents below. 

    • Tables of Contents

    • Lesson 1: Towards a Sustainable Century

      Foliensatz 1.1

      Lesson 2: Marketing in the Twenty-First Century

      Foliensatz 1.2

      Lesson 3: Interview

      Lesson 1: The External Context

      Foliensatz 2.1

      Lesson 2: CSR - The Internal Context

      Foliensatz 2.2

      Lesson 3: Interview

      Lesson 1: Macro Level

      Foliensatz 3.1

      Lesson 2: Micro Level

      Foliensatz 3.2

      Lesson 3: The Story of Stuff

      Foliensatz 3.3

      Lesson 1: Understanding Sustainable Consumption

      Foliensatz 4.1

      Lesson 2: Sustainable Consumption in Context

      Foliensatz 4.2

      Lesson 3: Interview

      Lesson 1: Brand Ethos

      Foliensatz 5.1

      Lesson 2: Case Study American Apparel

      Foliensatz 5.2

      Lesson 3: Interview

      Lesson 1: Theory

      Foliensatz 6.1

      Lesson 2: Case Study VW E-Golf

      Foliensatz 6.2

      Lesson 3: Interview

      Lesson 1: (Pre-)Purchase, Use, Post-Use

      Foliensatz 7.1

      Lesson 2: Sustainability Branding

      Foliensatz 7.2

      Lesson 3: Case Study Sun Chips

      Foliensatz 7.3

      Lesson 1: Communications Media

      Foliensatz 8.1

      Lesson 2: Sustainability Marketing Messsage

      Foliensatz 8.2

      Lesson 3: Case Study ONE Water

      Foliensatz 8.3

      Lesson 1: Theory

      Foliensatz 9.1

      Lesson 2: Case Study Active Suncube

      Foliensatz 9.2

      Lesson 3: Interview

      Lesson 1: Making Consumption Convenient

      Foliensatz 10.1

      Lesson 2: Packaging

      Foliensatz 10.2

      Lesson 3: Case Study FamilyMart Stores

      Foliensatz 10.3

      Lesson 1: Internal

      Foliensatz 11.1

      Lesson 2: External

      Foliensatz 11.2

      Lesson 3: Interview

      Lesson 1: Thinking Again About Sustainability Marketing

      Foliensatz 12.1

      Lesson 2: Towards a Sustainable Society

      Foliensatz 12.2

      Lesson 3: Interview