Workload and Credit Points
- You can obtain 3 credits for completing this course.
- The course load is 90 hours spent:
- watching the videos and studying the material presented in them,
- doing the exercises,
- reviewing further literature and
- preparing for the exam.
The course is concluded with an electronic exam. Students of the University of Bremen take their exam at the university's examination center (Testcenter). Students from partner universities of the Virtual Academy of Sustainability take their exam on dates scheduled by their home universities.
How to obtain your credits
Electronic examination
For students of the University of Bremen:- Log in as a user on this learning platform. You can use your StudIP university account.
- Register as a participant in the course.
- Within the course you will receive further information about the exact exam dates. These usually take place on a monthly basis.
For students of partner universities of the Virtual Academy of Sustainability:
- Create your own account on this learning platform.
- Register as a participant in this course.
- Within the course you will receive further information about the exact exam dates at your home university.
- Please note: You can only take part in the exams if your university is an official partner university of the Virtual Academy.
Detailed information can also be found in the navigation bar under "Certificates".
Setup of the exam and types of questions:- In the exam, there will be questions about every lesson of the course.
- You can find examples of possible types of questions here: https://www.eassessment.uni-bremen.de
- To be even better prepared for the exam, take the demo examination at: https://online.eassessment.uni-bremen.de/#/invitation/4cb0243f421c4854/
Checklist for exam preparation
- You have registered on the learning platform.
- You have registered as a participant in the respective course.
- You have worked through the learning videos with the slides and made notes on the slides.
- You have watched all the learning videos - the lecture lessons as well as the interviews.
- You have completed your learning progress using the reflection questions within this course.
- You have had all your questions answered in the forum or via e-mail.
If you have any questions, please contact us at:
info@va-bne.de
Lesson Slides
You find the slides for each lesson in the Table of Contents below.
Tables of Contents
Lesson 1: Towards a Sustainable Century
Lesson 2: Marketing in the Twenty-First Century
Lesson 3: Interview
Lesson 1: The External Context
Lesson 2: CSR - The Internal Context
Lesson 3: Interview
Lesson 1: Macro Level
Lesson 2: Micro Level
Lesson 3: The Story of Stuff
Lesson 1: Understanding Sustainable Consumption
Lesson 2: Sustainable Consumption in Context
Lesson 3: Interview
Lesson 1: Brand Ethos
Lesson 2: Case Study American Apparel
Lesson 3: Interview
Lesson 1: (Pre-)Purchase, Use, Post-Use
Lesson 2: Sustainability Branding
Lesson 3: Case Study Sun Chips
Lesson 1: Communications Media
Lesson 2: Sustainability Marketing Messsage
Lesson 3: Case Study ONE Water
Lesson 1: Theory
Lesson 2: Case Study Active Suncube
Lesson 3: Interview
Lesson 1: Making Consumption Convenient
Lesson 2: Packaging
Lesson 3: Case Study FamilyMart Stores
Lesson 1: Thinking Again About Sustainability Marketing
Lesson 2: Towards a Sustainable Society
Lesson 3: Interview
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