Macro Level
Overview, Learning Outcomes and Structure of the Lesson
Click on the video button
in the following image to learn what the blue and the red pill have to do with our course 😉.Implications
Review and Discussion
- According to the IPAT-formula: What is the link between the IPAT formula and marketing?
- Why is the ecological question also a question of resource equity in a world with limited resources?
Literature and References
Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. Ed., Chichester: Wiley, p. 51-61.
Durning, A. (1992): How much is enough? The Consumer Society and the Future of the Earth, New York: W.W. Norton Company.
Durning discusses the different consumer classes worldwide: the poor, the middle and the affluent. He also looks at the rise of consumer society in the 20th century.Von Weizsäcker, E.U., Lovins, A.M., Lovins, L.H. (1998): Factor Four: Doubling Wealth, Halving Resource Use, London: Earthscalon.
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