Packaging
Overview, Learning Outcomes and Structure of the Lesson
Packaging, Convenience and Waste
Think about it...
- How important is the packaging of a product for you?
- What products can you think of that seem to use a lot of packing material?
- How could it be reduced?
Sustainable Packaging Solutions
Review and Discussion
- What benefits does packaging provide for marketers and for customers?
- What strategies can marketers adopt to develop more sustainable packaging solutions?
- Are plastic shopping bags a serious sustainability issue that regulators, retailers and shoppers should address, or are they a distraction from more significant sustainability issues?
Literature and References
Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 255-274.
Sustainable Packaging Alliance (2010): Principles, Strategies & KPIs for Packaging Sustainability, PDF available here.
Jedlicka, W. (2008): Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design, Chichester: Wiley.
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