(Pre-)Purchase, Use, Post-Use
Overview, Learning Outcomes and Structure of the Lesson
Mobility Car Sharing
Customer (Pre-)Purchase Solutions
Customer Use Solutions
The Light Bulb Conspiracy
In this video, you can learn more about the "light bulb conspiracy":
Customer Post-Use Solutions
Review and Discussion
- What are the different kinds of sustainable services? Explain by the example of washing.
- What are the potential benefits and limitations of car sharing? Do you think it would work in your region? Why? Why not?
- Is product life extension really useful for the environment? Give pros and cons for this line of argument.
Literature and References
Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 173-185.
Cooper, T. (2010): Longer Lasting Products: Alternatives to the Throwaway Society, Surrey.
Ottman, J. (2011): The New Rules of Green Marketing, Strategies, Tools and Inspiration for Sustainable Branding, Sheffield, UK, p. 56-106.
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