Case Study VW E-Golf
Overview, Learning Outcomes and Lesson Structure
The Volkswagen Group
Their New Electric Car
The Challenge and Its Key Questions
Review and Discussion
- Looking back to the visions 10 years ago, what has been achieved, and what hasn‘t? What would you say have been major obstacles?
- You may want to have a look at the two articles by the Boston Consulting Group recommended in the box below.
Literature and References
Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 166-168, 293-295.
Boston Consulting Group (2011): Powering Cars to 2020: The Era of the Electric Car? Boston, Mass. Available here: https://www.bcg.com/de-de/publications/2011/automotive-energy-environment-powering-autos-2020-era-electric-car
The article gives you an insight into the perspective in 2011.
So what’s the perspective now? Read this to find out more:
Boston Consulting Group (2021): Why Electric Cars Can’t Come Fast Enough, Boston, Mass. Available here: https://www.bcg.com/de-de/publications/2021/why-evs-need-to-accelerate-their-market-penetration
Volkswagen main pages:https://www.vw.com/en/models/id-4.html (English)
https://www.volkswagen.de (German)
https://www.volkswagenag.com (German)
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