Towards a Sustainable Society
Overview, Learning Outcomes and Structure of the Lesson
How Do We Make Progress Towards Sustainability Marketing?
New Visions of Sustainable Economies
You can find Tim Jackson's report here.
Aspects of a One Planet Economy
You can find more information on a One Planet Economy at the WWF-website: https://www.wwf.org.uk/what-we-do/projects/one-planet-economy.
Changing the Marketing Mindset
Review and Discussion
- Is improved prosperity without increasing economic growth a realistic ambition for society?
- What would the characteristics of a One Planet society be?
- In what ways does marketing thinking need to change to make greater progress towards sustainability?
Literature and References
Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 299-318.
Jackson, T. (2009): Prosperity Without Growth: Economics for a Finite Planet, London: Earthscan.
It presents a very comprehensive and holistic view we might make that journey towards a different type of economy and society.Varey, R. (2010): Marketing means and ends for a sustainable society: A welfare agenda for transformative change, Journal of Macromarketing, 30(2): 112-126.
It is about how we change marketing towards a focus on welfare rather than on consumption and how we might help marketing to play a part in genuinely transforming society to become more sustainable.
|
