Internal
Overview, Learning Outcomes and Structure of the Lesson
Gasser Construction Materials
Die im Video genannte Webseite der GASSER GRUPPE finden Sie hier: https://www.gasser.ch/.
Inside-Out Perspective
Corporate Transformations
From chapter 3, you're already familiar with the process on the left. In the following video and in the next lesson, we'll look at companies acting as is illustrated on the right:
Review and Discussion
- Describe transformations from the „inside-out“ perspective (as opposed to the „outside-in“ perspective).
- Can you think of an example of a trailblazer in your country? Discuss why you would categorize this company as a trailblazer (or not).
Literature and References
Belz, F.M., Peattie, K. (2012): Sustainability Marketing: A Global Perspective, 2. ed., Chichester: Wiley, p. 277-284.
British Telecommunications (2003): Just Values: Beyond the business case for sustainable development. PDF available here.
The article talks about the five different types of companies including the innovators and trailblazers.Hoffmann, A. (2000): From Heresy to Dogma: An Institutional Theory of Corporate Environmentalism, Stanford, Ca.
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